If you talk to enough copywriters, you’ll eventually hear that headlines are critical for your copy’s success.
David Ogilvy summarizes this quite well in the quote above.
That being said, if you want to find your perfect match, you want to create a headline that is eye-catching.
Think of it as the first impression for showcasing your personality – your headline (combined with an interest in your photo) will be the first glimpses of your personality that make someone want to connect with you. We’ve put together a list of some of the best headlines online dating users are finding success with.
The greater majority of people who read your headline won’t continue reading.
Only the ones drawn in by an attention-grabbing headline will continue on to read the first sentence of your copy. A great headline convinces more people to read your copy while a poor one sends potential customers searching for somewhere else to spend their money.
Plus, it creates a bit of mystery about you and the people who want to know more about you will reach out!
We frequently get requests for help from Plenty of Fish (see our review on POF) and Match (our review on Match) members for advice on making their online dating profiles more appealing.
Typically, the alarm bells start clanging as soon as we see their profile taglines: 90% of these taglines are either typical (overused and boring) or slightly needy.
You’ve made the decision to try online dating and it’s time to start creating your profile.
When you start building your profile, you’ll notice on some sites there will be an option or space for a “headline.” The headline section of your dating profile is similar to the headline in a news article or blog post.